So you may be wondering, just what is a CRM or Customer Relationship Management system? Is a CRM really necessary for your business? I'd like to propose a very simply answer.

A CRM is a database. A collection of records. This database can be a database that you maintain, or a hosted solution, it really doesn't matter. What does matter is how it works for you. A system that allows you to store data about your contacts, your leads, your deals and other relevant information is critical for business success. If you want your business to be organized, to know instantly whether John Doe is a good lead or not, then you need a database.

There are literally hundreds (if not thousands) of ways to store your data and maintain this database. I don't claim that CRMery is the only solution. Nor do I claim that we're the perfect solution for every business. Our goal is to provide you with one of the most intuitive, easy-to-use, clean, and affordable CRM solutions available. We don't like the idea of monthly fees or per-seat licenses. Our CRM is more than a business expense. We believe our CRM is a business investment. What's the difference? With an investment you see a return (hopefully) on that initial investment.

As a result of using CRMery as your database for storing your customer records your business will be more organized and your profits will increase (want more reasons, see our Ten Reasons Why You Need a CRM). We encourage people to look at other CRM systems that are available. I will often tell people of features found in other systems. Sometimes we incorporate those ideas, other times we don't. Having every bell and whistle available is not automatically the best solution. Again, our mission is making a CRM that is incredibly fast, easy to use, and clean in its presentation.

We want to see your business have an incredibly high adoption rate for your sales team and company members using your CRM. We believe our principles will help us accomplish that goal. So, what is a customer relationship management tool? In a single word - it's a database. In reality, a CRM is the tool that helps your business stay organized, understand its customers, track progress, land future deals, report on past history, and grow your business. A CRM is an investment in the future of your company. An investment that can yield a very high return.

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